Surrey SEO Services
Below is the difinitive SEO check list that you should follow to promote your site within the search engines.
SEO in a nutshell
- Think about SEO before you even start developing your site
- Cross link within your site with keyword rich anchors
- Consider any method to generate traffic to your site
Keyword Research
- Carry out as much keyword research as needed, digital point has a great keyword suggestion tool and SEO Book keyword tool is another good resource
- Always consider long tail phrases as opposed single keywords
- Target one key phrase per page
- Create keyword rich content, but write for users not search engines
- Continue researching keywords as an on-going task
On-Page SEO
- Use your keyphrases within your title tag
- Use your keyphrases within your meta description tag
- Use your keyphrases within your meta keywords tag
- Only use one h1 tag per page with your chosen keywords inside, it is also good practice to try and position this tag as high up the source as possible
- Always improve on your cross linking with keyword rich anchors
- You can use keywords within image alt's but it doesn't really carry much weight
How to be search engine friendly
- Don't use splash pages or micro sites
- Build your navigation for usability, this is by default search engine friendly
- Mod_Rewrite your URL's if you have query strings i.e. page.php?id=12355&value=dcvefrferferf should be page.php/12345/dcvefrferferf
- Always offload CSS and Javascript so it is never embedded
- Build to web standards and seperate content from presentation
- If you need to re-direct a page or site, ensure you re-direct has a 301 code, this is search engine friendly
- Provide a HTML site map as well as a Google XML site map
- Don't build Flash sites or use Flash navigation, at the moment it is highly un-friendly to search engines
Be A White Hat SEO
- Don't use black hat techniques
- Don't cloak
- Don't use doorway pages
- Don't stuff keywords everywhere
- Build to web standards and seperate content from presentation
- Don't use Javascript re-directs or links
- Don't sign up for link schemes or farms you may get banned
- Build for your users and not search engines
