Case Studies

The Situation

Wreakes Batey is a small new media company based in Surrey offering design and print services. Realising the massive potential for selling their services via the web they launched www.FolderPrinting.co.uk in August 2006 and began channelling traffic through PPC (Pay Per Click). Whilst this proved to be a successful channel for generating new business Wreakesbatey soon realised that PPC was not a sustainable investment for search engine marketing. Through investigating alternative methods of search engine marketing CEO Paul Batey approached Jengnet to develop an Organic Search Engine Optimisation campaign.

“It is critical for small business’s to deploy internet marketing campaigns that deliver cost effective solutions for the long term.”
Paul Batey CEO WreakesBatey

The Challenge

It is the objective of all businesses to achieve a high listing as most people searching for a product or service will not look further than the first page and even less the second page. With the increasing importance of having an online presence, many businesses are investing in search engine marketing. Having high organic positions is important for a number of reasons. However most critical it will drive targeted traffic to your web site ensuring your brand image is seen as highly important. Many potential customers will be turned off if you do not have a certain level of an online presence.

The Solution

Following thorough key word research Jengnet delivered an organic search engine optimisation campaign for WreakesBatey and within 6 months had assisted FolderPrinting.co.uk to achieve the desired listings for specified target phrases. This was achieved by optimising the source code behind the web site and increasing activity in linking campaigns.

Results Graph

The result of Jengnets organic search engine optimisation campaign has typically seen the monthly traffic for FolderPrinting.co.uk increase by 496% in Google. This trend is expected to continue adding value in the indefinite future.

“Jengnet has delivered a sustainable investment model that we at WreaksBatey have found to offer significant benefits over alternative short term campaigns. We would recommend any small business looking to increase their business via the internet to talk to Jengnet.”
Paul Batey CEO Wreakesbatey